APEX · Moisturizer + SPF 30
★★★★★Tested by 9 field testers
5 Reasons Men With Melanin-Rich Skin Are Switching Their Moisturizer
No white cast. No ashy. SPF 30 built in.
Get APEX
60 days or your money back
"The spots are actually starting to fade."
"I deal with dark marks from old breakouts and was worried about using SPF, but this stuff is light and doesn't clog my pores. Been using it for a few weeks and the spots are actually starting to fade. Solid product."
Jason, 27 · APEX Field Tester
"Finally something I can use daily."
"I have sensitive skin and usually get bad razor bumps after shaving, so I'm careful what I put on my face. This stuff is actually soothing. It doesn't sting, doesn't leave a residue, and hasn't caused a single breakout. Finally something I can use daily."
David, 39 · APEX Field Tester
Individual results vary.
Read these before you buy another bottle
Why men are making the switch
Those dark spots aren't just age. It's the sun.
Every day outside darkens the marks you already have and makes your tone more uneven. Most men never connect the two.
No white cast. Ever.
Made for deeper skin tones. It rubs in clear, so there's no grey film and nothing showing on your face.
It's a moisturizer first.
Jojoba oil, argan oil and vitamin E end ashy, tight and dull. The SPF just comes along for the ride.
10 seconds. Done.
A quarter-size squeeze in your palm. Face, neck, arms. Go. One step. That's it.
60 days to prove it.
Use it. Use the whole tube. If it doesn't do what we said, you get your money back. You don't send it back.
What to expect
Your first 60 days
It disappears.
Rubs in clear. No cast, no ashy, no shine. Matte in under a minute.
No more tight, dry face.
Jojoba, argan and vitamin E keep your skin moisturized from morning to night.
Your tone starts evening out.
With daily use, the look of dark spots starts to even out, and daily SPF 30 keeps the sun from darkening them further.
You decide.
Your guarantee runs 60 days. If APEX didn't earn its spot, you get your money back.
What you get every morning
One bottle. Five jobs.
Real men. Real skin.
Tested by men like you
APEX FIELD TESTERS
Why APEX exists
Built for skin like mine.
I spent 20 years believing sunscreen wasn't for me. Nothing worked on skin like mine, so I built it. Every version went on my own face first.
— Charles, Founder
Free US shipping on every order
Pick your supply
Try it. 60 days to decide.
+ The Dark Spot Playbook (8-page guide)
+ The 30-Day Reset (5-email walkthrough)
+ Direct email line to the founder
+ Founder pricing locked on everything we launch next
Summer covered. Includes every bonus above.
60-Day Money-Back Guarantee
Wear it for up to 60 days. If it leaves a cast, feels greasy, breaks you out, or just doesn't work for your skin, email us and we refund you in full. You don't ship a used bottle back.
Quick answers
Is it greasy?
No. It absorbs fast and dries to a natural matte finish. No shine.
Will it leave a white cast?
No. It's made for deeper skin tones and rubs in clear.
How long does a bottle last?
Each bottle is 100ml. With a quarter-size squeeze every morning, one bottle lasts about a month.
Can I use it on my beard line?
Yes. Rub it in along your beard line, face, neck and arms. It won't leave residue in the hair.
Can I use it every day?
Yes. It's built to be your daily moisturizer. One quarter-size squeeze every morning.
Will it make my skin lighter?
No. There's no bleaching agent in it. It moisturizes and protects. The 3% niacinamide works on the look of dark spots so your tone looks more even, not lighter.
What if it doesn't work for me?
Email us within 60 days and we refund you in full. You don't ship a used bottle back.
How fast does it ship?
Free shipping on every US order, no minimum. It ships from Georgia and arrives in 5 to 7 business days.
Your skin's been taking hits for years.
Start protecting it tomorrow morning. 10 seconds, one squeeze, done.
Get APEX
